E-Portfolio Development

9 Apr

Portfolio 1: Culture As We See It



Many different things influence the way people choose to dress today. One of biggest influences on fashion and the retail industry is culture. People can show their personalities through fashion, as a way of expression. Some people choose to wear clothing influenced by other countries, religion, languages, and many more. For my image, my theme revolved around Native Americans with a modern twist.  Such post-colonial native dress includes beaded jackets and shirts, ribbon shirts, seminole patchwork skirts, satin shawls, woolen sweaters, floral beadwork, bracelets and headbands (HH). I choose to do a Native American theme because right now it is a very popular trend in young teens and adults. Native American regalia was very unique; ornamentation, jewelry and other paraphernalia which is worn for particular occasions such as festivals and dances, ceremonies and rituals (Prindle). Most of their clothing included weaving, beading, and detailed work such as feathering (Indians). My picture shows that the Native American look is outdated, but can be transformed into something we would wear today.


1. American Indian Clothing and Regalia. Received from http://www.native-languages.org/clothing.htm

2. American Indian Articles. Received from http://www.indians.org/articles/native-american-clothing.html

3. Brindle, Terra. (1994). Regional Overview of Native American Clothing. Retrieved from http://www.nativetech.org/clothing/clothing.html


Portfolio 2: Fashion Meets Technology



Over the years, technology has revamped the way we look at fashion. People are always inventing something we never thought possible, years prior. Just the way clothing is produced is completely different. “Improvements in technology in the last forty years of the 20th century included improved fabric technology and automated garment construction techniques” (Thomas, 2008). Machines make it easier for creative new designs to be made, instead of by hand. Its incredible of the immense possibilities we have today, all thanks to the technology that surrounds us. For example, in the 2011 Super Bowl halftime show, costumes had strands of LED lights on them, and lit up different colors. “The costumes where very intricate, battery-powered and switched about 40 watts of LED light” (Engineering Solutions Inc., 2011). The public was shocked and never would have expected something to that extreme, to be possible. For my set, I chose to include: shape-ups, light up sunglasses and shirts, phone cases, iPod/Bluetooth watches, and a hoodie with headphones. All these items show the power of technology, today. Personally, I never would have thought there would ever be such thing as a light up shirt but I was wrong. Where would the world be with out technology? Frankly, I have no idea but the world has come along way. The new creations of technology, never fails to surprise me. I can’t wait to see what is in store for years to come.


1.Engineering Solutions Inc. (2011). Portable LED Control- Super bowl XLV Halftime Show. Retrieved from http://response-box.com/gear/2011/02/led-control-superbowl-xlv-halftime-show/

 2. Thomas, Pauline. (2008). Fashion Technology, Fashion History. Retrieved from http://www.fashion-era.com/fashiontechnology.htm



Portfolio 3: Cause Branding




What is cause branding? Cause branding is, “a potentially profit-making initiative by a for-profit company or brand to raise awareness, money, and/or consumer engagement in a social or environmental issue”(Citizen Polity). Over the years, branding has been a very important aspect of fashion. Many different designers and stores support many different causes to give them the extra push to get out to the consumers. Cause branding benefits the consumer and the brand because it is promoting both at the same time. Sometimes, the brands of the clothing raise money for the organization by selling items that have to do with the cause.  It is a good way to give back to people who might be suffering and aren’t as well off as we might be. I think it is very important to help others in need and cause branding is a perfect example of spreading generosity. We all have heard of Product RED, which has made partnerships with Starbucks, Gap and Apple (Selfish Giving). It’s earning money for a good cause. Currently, Northface is partnered with Susan B. Koman. Northface and Susan B. Koman make a great pairing because how popular the brand is. I fully support cause branding, its giving people the hope they need to raise money. I believe cause branding will be around for years to came and it shall continue to a popular way of advertising.


1. Citizen Polity. (2008). Defining Cause Branding. Retrieved from http://citizenpolity.com/2010/07/21/544/

2. Selfish Giving. (2010). What is Cause Marketing? Retrieved from http://selfishgiving.com/cause-marketing-101/what-is-cause-marketing-2



Portfolio 4: Green Is The New Black


Today, one of the biggest influences in fashion is, sustainability. “Recently sustainability and responsibility are the new buzz words”(Mekens, 2009). Sustainability through clothing means using more eco-friendly fabrics used from fiber grown crops, or even recycled materials. “From tanning to dyeing, the fashion industry is notorious for harming the planet and its workers”(Pierre Louis, 2012). Recently, people are starting to wear clothing that has slogans about saving the environment to get the word out to people everywhere. Even some celebrities out there agree and are supporting the new trend. Everywhere you look, people are turning to recycled items to help save our environment to try to make it a somewhat more ecofriendly place than it has been in the past. Sustainability is important to our environment if we want to continue to see our world stick around to the end of time. Ultimately, recycling clothing is a great way to move towards conserving. Also, more people have learned to save by purchasing clothing through thrift stores, so materials are not wasted and instead passed down from one person to the next. “While there are plenty of sustainable design brands making their way onto retail racks, by far the most financially successful clothing is the very cheap, throwaway clothing, what you might call fast fashion”(Walker, 2010). I feel like in these tough times, turning to the concept of sustainability is detrimental to keeping our environment a nice and clean place to live.


1. Pierre Louis, Kendra. (2012). Sustainability of Fashion. Received from http://www.theurbn.com/2012/01/sustainability-of-fashion/

2. Menkes, Suzy. (2009). Sustainability Is Back in Fashion. Received from http://www.nytimes.com/2009/03/25/fashion/25iht-rsustain.html

3. Walker, Alyssa. (2010). Fashion Forward: A Sustainability Report Helps Clothing Brands Plan For The Future. Retrieved from http://www.fastcompany.com/1566463/fashion-futures-2025

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